I specialize in creator marketing, social strategy, and creative production for fashion, beauty, and lifestyle brands. My experience spans influencer sourcing, creator partnerships, campaign coordination, paid and organic social strategy, performance analysis, and content production. I enjoy building campaigns from concept to execution identifying the right creators, fostering authentic relationships, and developing content that strengthens brand communities and drives measurable results.

At New Familiar Creative, I partnered with emerging brands including Salwa Petersen, Sous Le Manteau, Baby Le Bébé, Love Adorned, and Jakett to execute creator campaigns, brand launches, and social strategies. From coordinating editor and creator events to managing influencer partnerships, casting, and campaign reporting, I’ve learned that the strongest marketing comes from thoughtful collaboration and attention to detail.

Having worked closely with both brands and talent, I understand the priorities of each side and enjoy serving as the bridge between creative vision and execution. Whether coordinating creator partnerships, producing content, or organizing campaign logistics, I thrive in collaborative environments where creativity and strategy work hand in hand.