Role:

Collaborated on Love Adorned’s AW23 social campaign, leading creative production, content creation, on-set coordination, and social strategy. Produced Instagram feed and story content designed to increase engagement, support product launches, and drive conversions.

Highlights:

Developed a content calendar featuring 2-3 daily posts across Instagram feed and stories.

Helped shape the campaign’s creative direction to reflect Love Adorned’s natural, artistic, aesthetic.

Coordinated casting and on-set production.

Created a cohesive content system that connected editorial storytelling with product discovery.

Contributed to a campaign that increased reach by 156%, engagement by 138%, and Instagram following by 10%.