Role:

I collaborated with my team to create the AW2023 social campaign for Love Adorned. This included on-set creative production, content creation, and building a social posting calendar. I produced Instagram grid posts and story content designed to be stoppable, on-brand, and optimized for conversions.

Background:

My team and I developed a posting strategy of 2–3 posts per day on both the Instagram grid and stories. We built a cohesive content system where each grid post connected to a story, and every piece linked back to the website or shop to maximize conversions.

Love Adorned is a designer and vintage fine jewelry, lifestyle, and home goods store with a constantly rotating assortment across its online shop and NYC storefront. Because product moves quickly, it was essential to highlight new pieces and maintain steady interest from the Love Adorned customer.

We shaped the visual direction of the shoot to reflect the brand’s luxury jewelry and clothing pieces while staying true to its natural, free-spirited identity. We cast diverse talent and aimed to capture a feeling of “freedom” and beauty rooted in the brand’s nature.

Love Adorned is a brand that is intelligent, sustainable, fun, and expressive. Our team ensured this campaign spoke directly to the Love Adorned audience and authentically showcased the personality and point of view of the brand.