Role:

Collaborated on strategy, creative direction, production, and execution of Sous le Manteau’s 2023 social media campaign. Managed content planning, campaign scheduling, photo shoot production, creative production, and performance reporting to strengthen brand awareness, increase engagement, and drive e-commerce growth.

Background:

Developed a content strategy centered around a cohesive Instagram presence, publishing 2–3 grid posts per week supported by complementary Stories. Every asset was designed to reinforce the brand’s luxury positioning while driving traffic to the e-commerce experience.

Created seven distinct creative concepts, one for each fragrance, translating the unique identity and narrative of every scent into visually refined, editorial-style content. Established a cross-promotional content strategy that maximized campaign longevity by repurposing hero assets across multiple formats while maintaining a consistent, elevated brand aesthetic.

Results:

• Increased reach by 100%

• Grew engagement by 75%

• Increased conversions by 80%

• Strengthened a cohesive luxury brand identity across social channels while improving overall campaign performance.