Role:

I collaborated with my team to concept, produce, and execute the 2023 social campaign for Sous le Manteau. I developed the posting schedule and created content designed to increase brand awareness, strengthen engagement, and improve KPIs.

Background:

We built a posting strategy of 2–3 Instagram grid posts per week, supported by complementary story content. Our goal was to create a visually cohesive campaign where every piece of content connected back to the brand’s e-commerce experience, maximizing conversion opportunities.

Sous le Manteau is a New York–based French fragrance house with distribution in the US and Europe. Their scents are rooted in alchemy and inspired by intimate, sensual experiences. As a luxury brand, the content needed to feel intellectual, refined, and transportive — all while clearly expressing the distinct personality of each fragrance.

Over the course of the campaign, we produced seven shoot concepts, one for each fragrance. I developed a strategy of intermixing fragrances across the grid and repurposing the hero content for stories, ensuring every post had a narrative angle and was easy to engage with, save, and share.

Results:

Our KPIs increased across the board. Reach increased by 100%, engagement by 75%, and conversions by 80%.