Role:

Served as head of casting for Jakett NYC’s 2023-2024 e-comerce and editorial campaigns. Led end to end casting across multiple productions, partnering with top agencies including FORD Models, Wilhemina, STATE, Elite Models, and AMP Models to curate a diverse roster of talent that aligned with the brands’ creative vision and aesthetic.

Background:

Developed a casting strategy that reflected the Jakett NYC woman; effortlessly cool, modern, and elevated with an edge. Prioritized individuality, diversity, and authenticity, selecting talent hat embodied the brand while casting campaigns that resonated with a broad audience across ages and backgrounds.