Richer - Poorer Vertical Travel Series
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Richer - Poorer Vertical Travel Series *
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Role:
I worked as a producer and content creator for travel influencer Caleb Thill’s vertical series “Richer-Poorer.” The series follows two friends on a trip to Mérida, Mexico—one traveling on a $300 budget and the other on an $1,800 budget. As part of production, I helped build the itineraries for both travelers based on their drastically different budgets. I also created video content for influencer @lilymontasser’s portion of the series.
Background:
For this vertical travel series, I was tasked with the unique challenge of sourcing restaurants, bars, hotels, attractions, and transportation options that fit within both a high and low budget. The goal of the series was to show what a trip to Mérida looks like at two very different price points, which made the production process both exciting and creatively demanding.
Both the high-budget traveler (@calebthill) and the low-budget traveler (@lilymontasser) needed to document their daily experiences and spending using iPhone footage. I filmed and produced the content for the lower-budget traveler, accompanying @lilymontasser throughout her journey in Mérida. The footage needed to feel carefree and fun while still being informative—capturing the charm, spontaneity, and occasional chaos of traveling through beautiful Mérida on a tight budget.
These clips were later edited together into a four-part vertical series on @calebthill’s Instagram.
Data That Tells a Story
The reach of the Richer-Poorer series was quite vast on @calebthill’s Instagram. The lowest viewed being about 20,000 reach.